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India: Agro-equipment companies seek feedback from farmers

Agriculture equipment companies are slowly realising the importance of involving farmers in gaining mindshare before thinking of acquiring marketshare. More so when they happen to be global players. Lemken India Agro Equipment, the wholly-owned subsidiary of German manufacturer Lemken GmbH, has decided that seeking feedback before bringing equipment into new markets such as India will help them bring products relevant[Read More...]

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