Potato growers in the Borders met last week to discuss the tough trading conditions for tatties. Consumption statistics suggest that households are buying fewer fresh potatoes, despite the many advantages of potatoes over pasta and rice. Growers at the meeting took the view that more promotion was needed and also that retailers could improve the way they sell potatoes to make buying potatoes more attractive to consumers. The Potato Council, the statutory levy body for potatoes, is currently consulting on a draft Business Plan which includes plans for promotion, and an increase in levy rates.
Source: www.bordertelegraph.com
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