James Daw has been growing potatoes all his life. The equivalent of 850 football pitches of spuds form a substantial part of his Staffordshire farm’s activities. He supplies major British French fries and crisps businesses including McCain and Walkers. This area of the potato sector grew in volume at retail level during 2014 and part of James’ success has been in establishing long term relationships and securing the right supply contracts with his customer base. The crop, is marketed through two grower groups which James co-founded, writes Jim Davies, communications manager at the Potato Council.