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UK: McCain Foods debuts in frozen mashed potato

McCain Foods has rolled out its first frozen mashed potato as part of a raft of NPD designed for mid-week dinners. The microwaveable Mashed Potato, available now, comes in 650g packs containing small frozen pieces that can be heated up in three minutes. The mash is joined in freezers by four other new products including limited-edition American BBQ Wedges and two flavoured fries[Read More...]

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