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Consumer needs drive potato innovation strategy, according to the UK Potato Council

Head of Potato Council R&D Dr Mike Storey discusses Potato Council’s new Research and Innovation Strategy which is focused on delivering the greatest benefits to levy payers over the next 5 years. The newly launched strategy addresses priorities identified as important by industry and reflects consultation and discussion with levy payers and stakeholders over the last 18 months. Key objectives include[Read More...]

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