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Consumer needs drive potato innovation strategy, according to the UK Potato Council

Head of Potato Council R&D Dr Mike Storey discusses Potato Council’s new Research and Innovation Strategy which is focused on delivering the greatest benefits to levy payers over the next 5 years. The newly launched strategy addresses priorities identified as important by industry and reflects consultation and discussion with levy payers and stakeholders over the last 18 months. Key objectives include building GB’s share of the domestic market in seed, meeting consumer requirements for affordable and convenient fresh and processed potatoes, and exploiting export markets with a range of potato products and technologies. More

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