Processing, fries, chips, Trends

US: Snack Food Association plans to broaden its mission

In response to changing consumer trends and a constantly evolving market, the Snack Food Association (S.F.A.) plans to go beyond the snack aisle and reach out beyond its core membership base to attract new members who serve the broader snacking occasion. The change is part of an overall effort to “rebrand” the association. Specifically, the S.F.A. wants to attract not only companies that manufacture potato chips, pretzels, tortilla chips, cheese curls, popcorn, pork rinds and other conventional snacks, but also those businesses that produce more healthful alternatives. More

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