With potato growers facing constant challenges to increase their marketable crop, the industry sees an important new project getting under way, writes Sophie Lock, of the AHDB Potato Council. The first Strategic Potato Farm – SPot Farm for short – has been created at a farm owned and managed by forward-thinking grower James Daw, near Rugeley. This exciting new project aims to demonstrate to potato growers the benefits of levy-funded research and development for practical and commercial farm environments. Now live, SPot Farm is a highly collaborative project funded by AHDB Potato Council. More