UK: Potato Council now operates as AHDB Potatoes

The Agriculture Horticulture Development Board (AHDB) has officially launched its rebranded identity across all of its sub divisions. Under the move, which was formally announced and unveiled by AHDB chair Peter Kendall at this week (w/c 15 June)’s Cereals event in Lincolnshire, trade body Potato Council has become AHDB Potatoes. The One Voice potato promotion campaign is still organised by the marketing team at AHDB Potatoes, with cross-sector support from the NFU, NFUS, Fresh Potato Suppliers’ Association and Potato Processors’ Association, as well as the wider potato industry. More