Processing, fries, chips

An Irish amusement park is dedicated to the thrill of — potato chips

Mr. TaytoWe Irish all grew up eating Tayto. My grandmother wouldn’t ever have said “a packet of crisps”; it was always a “pack of Tayto,” no matter what brand it actually was. The brand is as well known in Ireland as Guinness. Despite German ownership, Tayto is so fundamentally Irish that a branded theme park was opened in 2010, near the company’s factory in Ashbourne, County Meath, about 30 minutes from Dublin.  Mr. Tayto is everywhere in the park, wearing his trademark dapper suit and hat. When you enter and leave, you get a packet of Tayto crisps. Which makes it easy for families to carry on a uniquely Irish activity: making crisp sandwiches, the white-bread, butter and crisps concoction that are the quintessential Irish snack. More

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