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Northern Irish potato business achieved success in the UAE

man harvesting potatoesNorthern Irish food business, Mash Direct, achieved unexpected success in the developing UAE market after meeting a distributor from Dubai. The owner: When I first launched my business, providing convenient vegetable side dishes, I didn’t foresee that just under a decade later we’d have customers as far afield as Bahrain and United Arab Emirates. As a Northern Irish company we’re used to exporting our products just an hour down the road to the Republic of Ireland and dealing with different currencies, but exporting to the other side of the world is an entirely different experience. Our export story began in Paris, at the 2012 SIAL food exhibition when we were approached by a distributor from Dubai. More

Editor & Publisher: Lukie Pieterse


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