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Korea: Honey butter chips book released

The success of Honey Butter Chips is the subject of a new book. Thanks to the chips, Haitai, once the tailender of the potato chip market, has turned the tables. “The secret of Honey Butter Chips” by Haitai Confectionery & Foods CEO Shin Jeong-hun, tells how the product may have missed securing market dominance because of initial conflicting opinions over it, the counterattack with similar products by rivals and the thoughts Shin had about building additional production facilities. More

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