US: Side Delights Steamables Adds Steamables Medley Potatoes To Their Line-Up

With time-pressed consumers continuing to clamor for ever-more convenient ways to enjoy fresh foods, value-added produce items responded – accounting for fully 84% of the incremental sales dollars in produce this past year per FMI’s The Power of Produce 2015.  In fact, while unprepared vegetables inched ahead by just 0.1%, value-added vegetables jumped up 4.5% during the same period to command a 22.3% share of all fresh vegetable dollar sales.  The value-added products attracting the most attention in the fresh potato category are microwaveable bags, with one brand dominating this fast-growing segment:  Side Delights® Steamables from Fresh Solutions Network. More