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South Korea: Haitai Confectionery eyes IPO following honey chip craze

Honey Butter Chip, a flavored potato chip by Haitai Confectionery & Foods Co., has created a boom in sweetened snacks in South Korea since its launch in August 2014. (Yonhap file photo)Haitai Confectionery & Foods Co., South Korea’s second-biggest confectionery, said Wednesday it is preparing for an initial public offering this year, taking advantage of the huge success of its honey-flavored potato chips. Haitai said it has made deals with two local brokerage houses to list its shares on the Seoul bourse during the first half of this year. Launched in August 2014, Honey Butter Chip created a craze in honey-flavored products among foodies, spurring many copycats by its rivals. More

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