Welsh potato growers get latest know-how to support their businesses

Over 50 Welsh potato growers gathered at the County Showground in Pembrokeshire, 14 January, to get the latest AHDB knowledge and tools to support their businesses. “More than 1,500 hectares of potatoes are grown in Wales each year”, said organiser and AHDB technical executive, Hannah Goodwin. “That’s why it’s important AHDB comes to the area and we’re really grateful that Puffin Produce have again supported this key event.” Kicking off proceedings, AHDB consumer insight analyst, Rebecca Hughes highlighted the opportunities up for grabs if businesses can tap into current consumer trends. “We need to deliver to the younger market and meet the demand for more flavourful and convenient foods. The evidence shows that consumers would be prepared to spend more to gain time and get an enhanced taste experience.” More