Welsh potato growers get latest know-how to support their businesses

Over 50 Welsh potato growers gathered at the County Showground in Pembrokeshire, 14 January, to get the latest AHDB knowledge and tools to support their businesses. “More than 1,500 hectares of potatoes are grown in Wales each year”, said organiser and AHDB technical executive, Hannah Goodwin. “That’s why it’s important AHDB comes to the area and we’re really grateful that Puffin Produce have again supported this key event.” Kicking off proceedings, AHDB consumer insight analyst, Rebecca Hughes highlighted the opportunities up for grabs if businesses can tap into current consumer trends. “We need to deliver to the younger market and meet the demand for more flavourful and convenient foods. The evidence shows that consumers would be prepared to spend more to gain time and get an enhanced taste experience.” More

Editor & Publisher: Lukie Pieterse

Feel free to get in touch with Lukie!
He’ll be most happy to share your company’s news stories on Potato News Today and its affiliated social media channels.
Connect on LinkedIn
Follow on Twitter
About us

Promote your company here

Go here to learn how we can help you to promote your company to our global readership, or get in touch with Lukie directly to discuss promotion options: