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USPB’s ‘Ninth Wonder of the World’ potatoes campaign

The United States Potato Board has just launched a new marketing campaign. USPB Marketing Program Director Kim Breshears shares more details: “We are calling it the Ninth Wonder of the World — Potatoes. This celebrates the fun and versatility of cooking with potatoes. We are tapping into the adventurous nature of today’s consumers with a variety of tactics that range from print adverting, to digital advertising, to social media, to use of video, we’re working extensively with the media to get a lot of PR coverage. Really to just celebrate all the wonder that the potato delivers to consumers in their cuisines.” More

Editor & Publisher: Lukie Pieterse


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