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Ron Offutt: International potato success

Ron Offutt, founder of Emeritus, the United States’ largest producer of potatoes, spoke about his business success on the final day of Manitoba Potato Production Days in Brandon on January 28.  
photo: jennifer paigeInternational farmer and businessman, Ron Offutt contributes his success to strong partnerships, finding marketplace voids and focusing on customer satisfaction. “What has been a key to our success has been looking for a void in the marketplace and finding a way to fill that void,” said Offutt on the final day of Manitoba Potato Production Days on January 28 in Brandon. From his family potato farm, Offutt has created a lucrative farm enterprise both domestically and internationally. Offutt founded Emeritus, which today is the United States’ largest producer of potatoes and holds farm operations in nine states, which total 190,000 acres, and includes a 34,000-acre, 25,000-cow dairy operation. As his business grew, he began to diversify into food-processing and retail equipment. More

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