Getting Started spoke to John Milner, one of AHDB Potatoes’ Next Generation delegates. John explained the biggest challenges facing the potato industry, as well as what the Next Generation group has offered to him. “I joined the next generation group to gain a further understanding of all areas of the potato industry. To increase my knowledge and to utilise the fantastic opportunity provided by AHDB Potatoes! We face many challenges within the industry. However I believe following consumer habits and consumption closely, interpreting knowledge transfer provided, and producing potatoes that fit into an ever changing 21st century diet, are the main challenges to growers.” More