Processing, fries, chips

Lay’s potato chips want Canadians to vote for which international flavours to hit shelves

Forget the typical sour cream & onion or barbeque flavoured Lay’s chips—the household brand is rolling out some international flavours and want fellow chip lovers to vote for their favourite tastes. The Lay’s “Do Us a Flavour” program is in its fourth year where the chip brand asks consumers to submit flavour ideas. But what’s different this year is that instead of scratching your head and thinking of an original chip flavour, Lay’s wants Canadians to vote for one of the pre-picked flavours that drew influence from around the world. Titled “World Flavourites”, the campaign is separated into three different categories: Street Food, Home Cooked Classics, and Iconic Ingredients. More

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