Canada: McCain invests in agriculture technology company

Resson, a fast-growing data-driven agriculture technology company, today announced that McCain Foods Limited is now a strategic partner and is part of a US$11 million (about CDN$14 million) Series B investment round in the company. The New Brunswick, Canada-based Resson helps large and small agriculture companies and agricultural service providers boost productivity and profits with near real-time predictive analysis for crop management. “Having one of the largest names in the global agriculture business back our vision for Resson is a clear indication that the company is on the right track in this multi-trillion dollar industry,” said Jeff Grammer, Resson Executive Chairman and Partner at Rho Canada Ventures. “We have worked with Resson from the earliest days of the company and have seen the tremendous potential to improve our operations by using their predictive analytics technology,” said Dirk Van de Put, McCain President and CEO. More