To develop in the Romanian market and neighboring countries, PepsiCo needed potato suppliers who are able to provide a sufficient quantity over an extended period throughout the year. Since 2004, many chips produced in PepsiCo’s factory in Romania have been made from potatoes provided by Mirica’s farm in Lunguletu, Dambovita County. The farm delivers 1,500 tons of potatoes per year, cropped on a surface of 60 ha, while another 40 ha are cultivated with vegetables. More