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UK: Retailer recognition is lifting potatoes from the doldrums

Potato supply chain - Branston harvesting in LincolnshireConsumer concern over carbohydrates has often worked to the detriment of the potato sector despite the product being a staple of the traditional British evening meal. But, buoyed by the announcement of new, longer-term supply deals, potatoes are fighting back. Major players committing to new investments and expansion into ever-more convenient product options are leading long overdue potato fight-back by the potato industry. One such example is grower-packer Branston, a Lincolnshire-based company that is in the midst of high-profile investments and product extensions. More

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