Processing, fries, chips

UK: Meet Tyrrells tycoon William Chase, who turned misshapen potatoes into a multi-million pound fortune

William Chase founded his potato-based businesses off the back of his family's farming rootsMulti-millionaire potato farmer William Chase is the man behind Tyrrells crisps, but the 55-year-old’s journey to business success was never easy. The crisp connoisseur overcame plenty of obstacles on his way to the top, including disgraced BHS boss Sir Phillip Green, who he fell out with years ago after the rogue tycoon criticised Chase’s business plans. But Chase recently proved Sir Phillip, and any other doubters wrong, after seeing Tyrrells sell for £300 million – just 14 years after he made his first crisp. The now-wealthy potato farmer stumbled upon a recipe for success after his produce kept being rejected by supermarkets for being too wonky, forcing him to turn them into crisps instead. More

Editor & Publisher: Lukie Pieterse


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