Processing, fries, chips, Retail, Trends

The world’s most expensive limited-edition chips are $56 and all sold out

St. Eriks BryggeriSt. Eriks Brewery in Sweden created a high-class snack for its high-quality craft beer: a $56 box of five potato chips. The pricey chips, created by chef Pi Le, comprise rare Nordic ingredients such as matsutake mushrooms from forests in northern Sweden, crown dill from the Bjäre Peninsula, truffle seaweed from the Faroe Islands, Leksand onion, and India Pale Ale Wort, Next Shark reported. “All of the chips have been made by hand,” the chef told Adweek. “It took a delicate touch, a finely honed sense of taste and time to ensure that each chip would achieve a perfect balance between the various ingredients. The taste is a very Scandinavian one. More

Editor & Publisher: Lukie Pieterse


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