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Norway: Food giants battle over potato chips

It was crunch time in a Norwegian appeals court this week, as two of Norway’s major food producers, Orkla and Maarud, battled over who has the legal right to call their potato chip products “potetgull”. Maarud claims it has registered rights to the term, while Orkla maintains it’s a generic description for all “crispy fried slices of potato.” Orkla pointed out that it took Maarud more than 70 years before it registered “Potetgull” as a brand. By that time, Orkla argued, it has already become part of the local language as the Norwegian term for potato chips. News bureau NTB reported that Orkla believes “potetgull” is a term free for anyone to use on potato chip products. More

Editor & Publisher: Lukie Pieterse


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