Processing, fries, chips, Retail, Trends

Similarities and differences between the US and South American potato chip markets

Since the cultivation of the first potatoes, between 8000 and 5000 BC in Peru, and since the introduction of the much, much younger potato chip, many things have happened. Both products have conquered the world. Each of them is a global phenomenon. One interesting fact is that none of the South American countries is among the top 10 producers of potatoes, while the USA is in third place. What happened? Moreover, the USA has conquered the world with the Lay’s brand, including South American markets. Lay’s global domination is beyond doubt, while the success of other brands tends to be more localized. Barbara Zec look at the current state of the most important brands in the US and South America. Many popular brands are now parts of huge global companies. For instance, among the top five potato chip brands in the USA, two belong to Frito-Lay, PepsiCo’s snack division (Lay’s and Ruffles), while another two belong to Snyder’s-Lance (Kettle and Cape Cod). The fifth is Utz, which remains independent but has decided to appear mightier by joining the Snack Food Association. More

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