“Uglies” – Potato chips from waste potatoes

Pennsylvania-based potato chip maker Dieffenbach’s Potato Chips, has launched a new variety of chip: Uglies. The company introduced the new chips at the 101st Pennsylvania Farm Show, which was held Jan. 7-14 in Harrisburg. According to the company, the goal of the new brand of chips is to help reduce food waste, and save everyone money. “This new brand is using potatoes that farmers would likely be throwing away due to minor imperfections,” said Nevin Dieffenbach, owner and CEO of Dieffenbach’s Potato Chips Inc. “Because of this, we’re able to pass on the savings to our customers, and everyone feels like they’ve done some good.” Dieffenbach’s maintains Uglies offer an environmental message and story. “The message resounds with people today, no one wants to waste, especially good food, and I think that resonates with today’s generation,” said Dwight Zimmerman, vice-president of sales and marketing for Dieffenbach’s. According to Zimmerman, Uglies’ concept goes back years, to Mark Dieffenbach, founder of the company, who “never liked to waste anything.” More