Processing, fries, chips, Trends

When it comes to fries, Eastern Europe bets on foodservice

Although French fries are still responsible for the largest share of frozen processed potatoes in Eastern Europe, the category has seen many alternative launches over the last five years. All the leading manufacturers have expanded their portfolios, not only with different types of French fries, but also adding products typical of Western countries, such as various types of spicy wedges, croquettes or mashed potatoes. However, in spite of the constraints in the way of dynamic category development in Eastern Europe, the category is still registering a positive performance in most Eastern European countries. Innovation and an expanding product portfolio have been among the main factors positively impacting the sales of frozen processed potatoes – and will also continue to be very important for the future appeal of the category. Moreover, manufacturers are increasingly trying to match their products and promotions to consumer trends, paying significant attention to health and wellness. The consumer foodservice industry in Eastern Europe was estimated to be equivalent to more than EUR43bn in 2014. More

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