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Comment le marketing a sauvé la filière de la pomme de terre française

Avant, il y avait la patate, aujourd’hui il y a l’amandine à la vapeur, la victoria pour les frites ou encore la samba pour la purée. En  25 ans, les producteurs de pommes de terre ont multiplié les variétés et segmenté les usages. Une stratégie marketing qui a redonné la frite au produit. Les Français consomment 25 kg de pommes de[Read More...]

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Lukie Pieterse, Editor and Publisher

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