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Canadian potato farmer enters the vodka business


A family of potato farmers in New Brunswick, Canada are getting into the liquor business by making vodka from potatoes. Blue Roof Distillers has joined a small handful of distillers in the country making the product. Devon Strang, 25 wanted to find a way to profit from the potatoes they grow that are too small to sell in the grocery stores. “We are pretty excited to roll it out and we hope it does well.” The Strang family has been farming in the community of Malden, New Brunswick since 1855. For decades, the blue roofs on their barns have symbolized potatoes. But now they also represent their new line of ultra-premium Blue Roof vodka. 

Strang said 30 bags of spuds are dumped, skin and all, into a massive cooker where the starch in the spuds is broken down into what used to be called potato champagne.
He said their brand is unique because they don’t use (dehydrated) potato flakes, instead choosing to cook the potatoes whole and “we don’t add malted barley so we can call our vodka a gluten-free vodka at the end process.”

Editor & Publisher: Lukie Pieterse


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