Indian dairy co-operative enters french fry market

In India, the Gujarat Co-operative Milk Marketing Federation (GCMMF) is starting the production of frozen French Fries in October of this year. They have set up shop in North Gujarat, close to McCain Foods India and Hyfun Frozen Foods. Their entry into the market could be favorable for potato farmers because the co-operative dairy giant is now planning to directly procure potatoes from farmers, just as they do for their 3.6 million dairy farmers that jointly own the cooperative. GCMMF is launching frozen french fries, potato wedges, hash browns and burger patty (aloo tikki) products under their Amul / Taste of India brand. McCain Foods India, the subsidiary of the Canadian multinational currently procures its potatoes mainly from North Gujarat, which may cause some competition for potatoes for processing. More