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India: ITC launches new Farmland brand, to sell potato based products

ITC Ltd has forayed into the fresh fruits and vegetables market under the 'Farmland' brand of products by launching value-added potatoes such as low sugar potatoes, potatoes with antioxidant, baby potatoes and French fry potatoes. The company claims these potatoes are naturally low in fat and sugar with fat content below 0.2% and sugar level below 2% respectively. ITC plans[Read More...]

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