UK: New Potato Data Center said to be “game-changer for growers and the supply chain”

The Agriculture and Horticulture Development Board’s (AHDB) new Potato Data Centre (PDC) gets underway later this month. The tool, which allows growers and those in the supply chain to examine data on price, variety, planted area, market sector and yield, will be available from November 22 when it debuts at the “soil-to-shelf” potato industry event, BP2017, held in London. PDC comes as prices hit a three-year low due to a four percent increase in planted area combined with reportedly above-average yields. “This is a real game-changer for growers and the supply chain,” said Rob Clayton, strategy director at AHDB Potatoes. The data on PDC comes from AHDB’s annual levy return forms, as well as price information from weekly calls to growers and purchases made by members of a recently expanded team. More