Events, Trends

Idaho spud harvest meeting brings mixed message

Potato harvestIt was a mixed message of good news and caution that Frank Muir delivered Tuesday to Idaho’s potato growers at the Idaho Potato Commission’s inaugural The Big Idaho Potato Harvest Meeting 2017. At the top of the list of major news for Idaho’s potato industry is the recent launch by Lamb Weston of frozen retail products called Grown in Idaho. “I’ve been working with the processors for many years trying to get one of the major processors to do just this,” Muir said. There was good news on the fresh potato market sector as well. Muir said that consumers will pay a premium for Idaho potatoes, but they expect a quality potato when they pay a premium price. He said that Idaho is having quality issues and the commission is hearing from consumers and retailers about it. More

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