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British potato company set to increase pack-out by 73% before Christmas Day

DEMAND for potatoes in the build up to Christmas will send an Ilminster factory into overdrive this festive season.Demand for potatoes in the build up to Christmas will send a British potato factory into overdrive this festive season. More than 2,000 tonnes of potatoes will be packed and distributed at Branston’s factory in the week leading up to Christmas Day – an increase of 73 per cent on the average week at the site. As demand soars for one of the nation’s favourite components to Christmas dinner, more than 16.2 million packs of potatoes will be sold by retailers nationwide during the week leading up to December 25. Jonathan Taylor, general manager at Branston’s Ilminster site in Somerset, said: “Christmas dinner just wouldn’t be the same without the roasties and we are in the midst of our very own ‘12 days of Christmas’ countdown. In the lead up to the festive season, potato packing jumps from 170 tonnes a day to over 550 tonnes on the peak days in the week before Christmas and our production facility runs around the clock to meet demand.” More

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