UK: NFU calls for better communication in potato sector

Potato packers and processors can drive the sector forward by communicating better with growers about how they can improve their crop, according to a new report by the NFU. Following a series of meetings with the industry, the study highlights producers’ desire for clearer information to allow them, and the whole industry, to become more competitive and productive. Earlier this year, the NFU highlighted the need for greater transparency in the potato industry, after growers reported significant payment deductions with little or no explanation. NFU potato forum chairman Alex Godfrey said: “In order for all parts of the industry to become more efficient, competitive and profitable, growers need to know where they can improve their crop. But Godfrey stressed there was “work for growers too”, saying most packers and processors “would like to see growers visit their facilities more often”. More