Europe, UK, Ireland, Processing, fries, chips

How Keogh’s crisps became one of the most popular food brands in Ireland

Tom Keogh at Keogh's farm and crisp factory in Oldtown, Co. Dublin. Photo: Douglas O'ConnorKeogh’s crisps has become one of the most popular food brands in Ireland over the past few years, with the aim to be “the go-to luxury brand for crisps”, and it grew out of a potato farm in Dublin. The most recent accounts for the company show that its accumulated profits were €1.1m as it continued its drive to be “the go-to luxury brand for crisps in a number of countries”. Established in 2011, the company is based around the family’s 400-acre farm in north county Dublin, but its sales stretch as far around the world as China and the Middle East. The vast bulk of sales are in Ireland but the company has been making inroads into the luxury crisp market in the United Arab Emirates (UAE), China, Germany, the UK and the US, over the past few years. More

Editor & Publisher: Lukie Pieterse


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