Cultivation/Production, Europe, UK, Ireland, Organizations in the News, Research

New Potato Data Centre allows British growers to examine detailed production data

Image result for ahdb potatoes“Feedback following the launch of our new Potato Data Centre (PDC) last November has been encouraging,” says MI Analyst at AHDB Potatoes, Amber Cottingham. PDC allows growers and those in the supply chain to examine data on price, variety, planted area, market sector and yield. The data comes from AHDB’s annual levy return forms, as well as price information from weekly calls to growers and purchasers made by members of a recently expanded team. Access to information captured on levy forms puts AHDB in an exclusive position to provide this free service. Michael Welham, of Strutt and Parker Farms Ltd, said: “As a business, we have been using AHDB’s market and pricing information for a number of years. Its access to industry data and independent positioning makes the information it provides uniquely impartial.” Users will be able to pull in data on the variety and market sector relevant to them, and then compare that data to that of previous seasons to identify trends. This is a real game-changer for growers and the supply chain.” More. Watch video

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