Frito-Lay subsidiary in Egypt launches important programme for local potato seed production

Chipsy for Food Industries in Egypt, a subsidiary of Pepsico (Frito-Lay) announced a significant new programme for the local production of potato seed. “This comes as a result of Chipsy’s long journey of conducting scientific research and field trials, which saw it being rewarded for its use of innovative and state of the art technologies,” the company said in a press release. Through this programme, Chipsy will be able to provide locally cultivated seeds to the Egyptian market. In 2017, the project helped the company to provide 70% of its seeds from local sources, and thanks to this programme, 100% of Chipsy’s potatoes are now locally sourced. Tamer Mosalam, general manager at Chipsy Egypt, stated, “we are very proud of launching this programme, as it will strongly affect the overall Egyptian agricultural sector, the consumer, and definitely the economy.” More