Europe, UK, Ireland, Processing, fries, chips, Retail, Trends

Albert Bartlett launches chilled lines at Sainsbury’s

Major potato supplier Albert Bartlett has launched a branded chilled range at Sainsbury’s with three new ready-prepared products arriving on shelves at the supermarket chain.

On 2 January the retailer began stocking Albert Bartlett’s Rooster Homestyle Fries, weighing 300g and priced at £1.50; Rooster Homestyle Chips, 400g at £2; and Parmentier Potatoes, 400g at £1.50. Each pack serves two and simply needs to be heated in the oven before eating.

The launch of the products, which are now available from 400-500 Sainsbury’s stores nationwide, follows the official opening in November of Albert Bartlett’s new chilled potato plant and development kitchen.

Capable of processing 50,000 tonnes of potatoes a year, the facility in Airdrie has allowed the company to develop new chilled products, attract new business and create 35 new jobs, with the Scottish government supporting Albert Bartlett by contributing £4 million towards the £17.7m investment.

Full report on Fruitnet

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