Asia, India, China, Russia, Pressreleases, Production/Agronomy, Trends, Varieties

India: Why farmers in Bengal prefer the ‘Pepsi’ over Jyoti potato variety

According to a news report by BusinessLine, many potato farmers in India's Bengal state increasingly prefer to cultivate potatoes under contract for processing by companies such as PepsiCo, ITC and Parle Agro, rather than the open market. The potato variety owned by PepsiCo India (referred to by locals as the 'Pepsi' variety) is preferred by food processors, and although the[Read More...]

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