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Japan based Calbee poised to take bigger bite out of US snack market

Calbee is gearing up a U.S. marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales. The Japanese snack company recently unveiled its medium-term business plan calling for overseas operations to account for 25% of total sales by March 2024, up 9 points from fiscal 2018. One year after the departure of visionary chairman and[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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