Champion Norfolk potato grower Thomas Love is dipping a toe into organic production.
On a tour of the family’s 600-hectare farm at Walcott, Mr Love said 12ha of fertile silty loam will be converted over the next two years to grow baby leaf salads for Martham-based East Coast Growers. It is expected that the first organic crop would be harvested in 2021 after the field had been in ryegrass for 18 months.
Mr Love said that the potato enterprise, extending to some 320ha, was central to the business.
Growing some 14,000 tonnes of processing varieties a year, mainly for McCain’s, Birds Eye and Bartlett, he said the availability of water for irrigation was crucial.
The former NFU county chairman also took visitors along the sea front, where an Â£18m project has begun to pump and dump sand dredged from the North Sea. The aim will be to raise the height of the beach at Walcott by about 10ft.