Europe, UK, Ireland, Retail

The Irish woman behind the award-winning potato-based liquor brand

The Muff Liquor Company, an Irish drinks company, is just a few years old but has been making its mark on the industry – and not just because of the name!

Laura Bonner, a native of Co Donegal, and business partner Tom Russell set up the Muff Liquor Company in Bonner’s home county 2017.

Starting out with a potato-based gin and now a vodka, with more spirits on the way, the company has been cleaning up at awards ceremonies. In 2018, it won the Business All Star accolade from the All Ireland Business Foundation and took Gold in the Wine and Spirits Wholesalers of America Exposition in Las Vegas.

IrishCentral spoke to Laura about the very personal inspiration behind the business and the exciting plans for the future.

“Our vodka is distilled six times creating a crisp, clean liquid handcrafted by using the finest Irish potatoes,” she said. “The results is a premium vodka which is finely balanced with a creamy and earthy taste with a hint of vanilla on the nose.” 

“Donegal is a big potato county so the potato base was inevitable due to my upbringing. The mandarin was added as my father gave me them as a child and it’s a fond memory. Tom wanted elderflower and we both wanted a herb so that’s why we ended up using rosemary and who doesn’t like champagne?!”

Read the full story in IrishCentral here

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