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HZPC launches new branding

Netherlands based breeding and seed potato trading company HZPC announced a brand update today. In a press release issued to accompany the launch, HZPC says the following about the new branding initiative:

Keeping up with innovation

Growers, traders, processors, producers. Everyone in the potato chain around the potato world is familiar with HZPC. Founded in 1898 and rooted in The Netherlands, HZPC has grown to become one of the most innovative partners for all involved in the international industry of potatoes – a position that was not fully represented by the previous branding. Until today. HZPC launches its renewed branding that expresses the heritage as well as ambition of the network company.

Keeps you growing

HZPC’s updated brand proposition will not come as a shock to anyone familiar with the brand. As the new brand promise underlines: HZPC Keeps you growing. For over 120 years, the company has been involved in the business of seed potatoes. They share knowledge and partner up to develop new varieties that live up to the climatological, commercial and cultural demands the industry nowadays faces.

Down to earth

The new look and feel appears strong as well as ‘simple’. It combines heritage with innovation. Over the past months a cross-section of employees, growers, breeders, customers and many other stakeholders of HZPC were interviewed in this regard. According to them, HZPC stands for partnership, innovation and knowledge. Also, they clearly expressed that this industry is proud as well as modest. Down to earth. As HZPC with its clean new branding displays.

Discover a brand new

All HZPC’s communication assets are being renewed. Branding, logo, pay off and website are launched today. Other brand carriers will follow soon.

For more information, visuals or interview request, please contact: Patrick Overwijk, Manager Communications HZPC, at [email protected]

The following video titled “Our brand new >100 year old story” can also be found on YouTube here

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Lukie Pieterse, Editor and Publisher of Potato News Today

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