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New head of potato exports joins AHDB

The former head of Seafood Scotland has joined the Agriculture and Horticulture Development Board (AHDB) to lead on exports for the potato sector.

Patrick Hughes has taken on the role of head of Potato Export Development, which will see him work with UK exporters to both maintain the current market position while also exploring further opportunities overseas.

In his previous role, Hughes was responsible for marketing, promoting and developing opportunities for Scottish seafood in order to maximise the return on investment to the industry.

He also has a wealth of experience in driving export demand and international trade – all of which will now be used to benefit the potato sector.

More on AgriLand here

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Lukie Pieterse, Editor and Publisher of Potato News Today

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