Europatat, the European Potato Trade Association, attended the Fruit Logistica in Germany last week. The association took the opportunity to hold meetings with the members of its Seed Potato Commission and Packers Commission during the event. The association’s Secretariat also held multiple individual meetings with current and potential partners.
Key topics during these meetings included the recently published “Communication on the European Green Deal”, where the European Commission presents its priorities to fulfil its ambition for Europe to become the first climate-neutral continent by 2050.
The European potato sector will continue its role as a leading partner on the sustainability of the supply chain, including the transition to a circular economy, food waste reduction, better storage and packaging solutions, a sustainable use of chemicals and transport.
Raquel Izquierdo de Santiago, Europatat’s Managing Director, confirmed: “The potato sector is already contributing to a more efficient and healthy food system, and our members are committed to respond to current opportunities and social demands.”
As reviewed during the meetings, other priorities for Europatat this year include:
* Overseeing the relations with our trading partners (including negotiations with the UK)
* The promotion of potato consumption among the European millennials
* Contributing to the International Year of Plant Health
* Getting further involved in relevant research and innovation projects.
Last but not least, the sector also takes note of the Commission’s priority to make Europe fit for the digital age. This is indeed the topic of Europatat’s next Congress to be held on June 11 & 12 in Brussels. Under the title “A new age for potatoes”, participants will learn how to best benefit from digital opportunities for the sector.
Raquel Izquierdo de Santiago concluded: “This will be another very busy year for the sector. All discussed topics and priorities will feed into the upcoming three-year strategy of Europatat, which is currently being discussed with the Europatat Board for debate in this year’s AGM that will be held during the Congress.”
For more information, contact the association at email@example.com or visit the association website www.europatat.eu.
Picture: Europatat’s Raquel Izquierdo de Santiago (left) and Berta Redonda (right) last week at the Europatat booth at Fruit Logistica.