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‘The future is now’: Kiremko Remote Service starts up new Moroccan french fry line remotely

In a new milestone experience for both Kiremko and Moroccan potato processor Fun Fries, the new french fry line that was installed last summer was eventually started up entirely remotely using augmented reality.

When the COVID-19 pandemic prevented Kiremko’s engineers from boarding planes, a door was opened for a highly innovative solution that Kiremko developed: the Kiremko Remote Service. This service uses an advanced headset with camera, sound and monitor, an Internet connection and high-quality technicians on both sides of that connection.

Augmented reality during a pandemic

Mustapha Laraqui, director of Fun Fries Morocco, tells us about his experience with the AR-glasses and the use of this new technology: “It was a really fruitful experience, and I think this is no doubt the way to go in future. The online communication on-site with the Kiremko team allowed us to complete the job as if the Kiremko team was physically on-site.”

Laraqui believes that with the advantage of the AR-glasses, his technicians are more trained than in a conventional way. “It’s already a present day reality, and no longer a dream for the future anymore.”

Remote technology increases customer service

“This was the first time we started a line in this way, using the AR-technology”, says Matthijs Laks, project manager at Kiremko. The AR glasses played a crucial role in this project. We were able to assist the customer remotely and to start up the line, despite the travel ban that applied. Without this technology that would never have been possible. The technology will further improve and Remote Service will increase our customer’s possibilities in these uncertain times.”

Only the best to meet future opportunities

“The Moroccan market is growing at 2 digits each year,” Mustapha Laraqui explains. “We have all the resources to compete on the European market for some specific products, but we are the first potato processor in the country, although we are a country of potato farming.

“What is unique about Morocco is that we are able to get at least 4 crops around the year. Based on our farming affiliate company Allied Potato (1050 Hectares), we can harvest our own crops at the end of September, in February, April up till July.”

“Producing french fries locally is the right choice for sustainability and encouraging industrialization in Morocco. Since this is our first experience in this industry, we chose to order a full line, supplied by a one-of-kind manufacturer. We decided that we simply had to install the best available equipment for the entire factory. Working with Kiremko eventually made all of these goals real for us.”

These are the first steps for Fun Fries, but the company has already drawn up ambitious plans for the future. Says Laraqui: “Our future aim is to produce coated fries, and sweet potato fries for export. So, there is no doubt much more to come!”

For more information:

Fun Fries
Mr. Mustapha Laraqui, Director
Phone: +212 661460476 / +212 537586886
Email: [email protected]

Kiremko BV (Marocco)
Mr. Matthijs Laks, project manager
Phone: +31 (0) 348 47 94 00
Email: [email protected]

Source: Kiremko
Kiremko is one of the leading potato processing equipment suppliers worldwide. Their strategic partnership with Idaho Steel in the US (North and South America) enables them to cover the world in supplying, installing and servicing processing lines on all continents.

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Lukie Pieterse, Editor and Publisher of Potato News Today

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