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HZPC’s first online Potato Days hugely successful; setting new standard for a new reality

The annual Potato Days event in Joure is a valued networking event attracting hundreds of growers and customers from many countries. This year, many more interested individuals from all over the world seized the opportunity to join the online Potato Days 2020, which took place live from a virtual studio, last Wednesday.

At least 1300 people from the entire potato chain met each other in an interactive online setting where they experienced the event together. With Potato Days Live, HZPC says it sets a new standard that fits the current reality and the future.

The limitations around Covid-19 turned out to be a catalyst for change at HZPC. The internationally operating company experienced a growth spurt in the last six months when it comes to virtual meetings, with Potato Days Live as the highlight.

“Especially in these challenging times it is essential to stay in touch with our growers, customers and other partners,” said CEO Gerard Backx during the opening. The innovative approach of the first online Potato Days was successful and offers interesting perspectives for the way in which HZPC is in contact with all its stakeholders worldwide.

This new format offers opportunities to communicate more directly with our various target groups in the coming years, says communications manager Patrick Overwijk.

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