Since last week, Agrico has been presenting its new varieties on its new online platform, agricopotatoes.com. This platform is also the next step in the digital transformation of the potato cooperative.
Agrico has been organising a large and well-attended variety show in November for years now. Due to Covid-19, this meeting full of physical encounters was not an option this year. To maintain the moment of connection with its customers and to present its new varieties, the cooperative developed an online platform.
Agrico has declared this season as the year of digital transformation. To achieve the ambitious goals from the Agrico 2030