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‘To be or not to be’: British potato industry to discuss future direction of Potatoes at AHDB

On January 7 levy payers will gather online for an open discussion about the future direction of Potatoes at AHDB. This virtual ‘town hall’ event will give participants the chance to have a say on AHDB’s new five-year strategy and ask questions of Alison Levett (Potatoes Interim Chair) and Rob Clayton (Strategy Director).

AHDB says the challenges ahead include:

  • How do we achieve sustainable crop storage? 
  • How do we survive a transition away from conventional crop protection? 
  • How can we ensure the positive credentials of potatoes are understood by consumers? 
  • How do we ensure the immediate and longer-term financial sustainability of the industry? 

AHDB says its new strategy will put the organization in a place to deliver what the industry needs, including revamping the way AHDB works. Participants in the virtual meeting will have the opportunity to submit questions before hand or join the ‘virtual stage’ and speak directly with the team.

Go here to register for the event/

Source: AHDB

Lukie Pieterse, Editor and Publisher of Potato News Today

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